{"id":151142,"date":"2023-04-19T17:10:48","date_gmt":"2023-04-19T10:10:48","guid":{"rendered":"https:\/\/s6.letweb.net\/heritage-fashion\/gen-z-trong-the-gioi-lux\/"},"modified":"2023-04-19T17:10:48","modified_gmt":"2023-04-19T10:10:48","slug":"gen-z-trong-the-gioi-lux","status":"publish","type":"post","link":"https:\/\/s6.letweb.net\/heritage-fashion\/gen-z-trong-the-gioi-lux\/","title":{"rendered":"Gen Z trong th\u1ebf gi\u1edbi Lux"},"content":{"rendered":"

B\u00e0i: LI\u00caU CH\u01af\u1edeNG
\n\u1ea2nh: INTERNET<\/strong><\/p>\n

L\u00e0 m\u1ed9t Gen Z ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1eddi trang, th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, t\u00e1c gi\u1ea3 mu\u1ed1n mang l\u1ea1i c\u00e1i nh\u00ecn bao qu\u00e1t v\u1ec1 nh\u1eefng \u201c\u0111\u1ee9a tr\u1ebb th\u1ebf h\u1ec7 Z\u201d trong th\u1ebf gi\u1edbi xa x\u1ec9 n\u00e0y.<\/strong><\/em><\/p>\n

\"Hai
Gucci v\u00e0 Adidas k\u1ebft h\u1ee3p ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp th\u1ec3 thao sang tr\u1ecdng<\/figcaption><\/figure>\n

M\u1ed7i s\u00e1ng t\u1ec9nh d\u1eady, m\u1ed9t c\u00e2u h\u1ecfi th\u01b0\u1eddng tr\u1ef1c trong \u0111\u1ea7u t\u00f4i: \u201cM\u00ecnh n\u00ean x\u00e2y d\u1ef1ng k\u00eanh TikTok th\u1eddi trang th\u1ebf n\u00e0o?\u201d T\u00f4i v\u1eeba ngh\u0129, v\u1eeba c\u1ed1 g\u1eafng t\u00ecm \u00fd t\u01b0\u1edfng kh\u1eafp m\u1ecdi n\u01a1i \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi. V\u00ec m\u1eb7c \u0111\u1eb9p, review \u0111\u1ed3 hi\u1ec7u, di\u1ec5n gi\u1ea3i ki\u1ebfn th\u1ee9c l\u00e0 ch\u01b0a \u0111\u1ee7. \u1ede th\u1ebf h\u1ec7 Z, nh\u1eefng \u0111i\u1ec1u \u1ea5y l\u00e0 l\u1ebd th\u01b0\u1eddng, b\u1edfi khi m\u1edbi l\u00e0 thanh thi\u1ebfu ni\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t m\u00f3n th\u1eddi trang, trau d\u1ed3i ki\u1ebfn th\u1ee9c hay ph\u00e1t tri\u1ec3n phong c\u00e1ch qua m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng xoay chuy\u1ec3n c\u1ee5c di\u1ec7n th\u1eddi trang, b\u1eb1ng nh\u1eefng g\u00f3c nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 m\u00ecnh tin t\u01b0\u1edfng.<\/p>\n

Ch\u00fang t\u00f4i sinh ra trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u1ec9nh cao c\u1ee7a Facebook v\u00e0 Instagram, l\u1edbn l\u00ean v\u00e0o th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 c\u1ee7a TikTok v\u00e0 \u0111ang \u0111\u00f3n \u0111\u1ea7u s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o). Ch\u00fang t\u00f4i xem, \u0103n v\u00e0 ng\u1ee7 v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed7i ng\u00e0y. Ch\u00ednh v\u00ec th\u1ebf, gi\u1edbi tr\u1ebb \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u s\u1ef1 \u0111\u1ed5i m\u1edbi trong th\u1eddi trang, l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a Gen Z, c\u00f3 khi h\u01a1n c\u1ea3 \u00e2m nh\u1ea1c, phim \u1ea3nh hay tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed.<\/p>\n

\"Ng\u01b0\u1eddi
B\u1ed9 s\u01b0u t\u1eadp Dancing Kids c\u1ee7a CELINE<\/figcaption><\/figure>\n

Kh\u00f4ng ph\u1ea3i hi\u1ec3n nhi\u00ean m\u00e0 trong \u0111\u1ea7u n\u0103m 2023, c\u00f3 \u0111\u1ebfn 7 ng\u00f4i sao K-Pop \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang xa x\u1ec9 to\u00e0n c\u1ea7u b\u1ed5 nhi\u1ec7m v\u1ecb tr\u00ed \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u ngh\u1ec7 s\u0129 ch\u1ec9 v\u1eeba x\u1ea5p x\u1ec9 tu\u1ed5i \u0111\u00f4i m\u01b0\u01a1i. Hay nh\u01b0 Gucci cho ph\u00e1t h\u00e0nh game tr\u00ean n\u1ec1n t\u1ea3ng th\u1ef1c t\u1ebf \u1ea3o, c\u00f2n Louis Vuitton l\u1ea1i t\u00e0i tr\u1ee3 cho t\u1ef1a game Li\u00ean Minh Huy\u1ec1n Tho\u1ea1i v\u00e0 gi\u1ea3i \u0111\u1ea5u b\u00f3ng r\u1ed5 NBA. V\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 gi\u1edbi tr\u1ebb quan t\u00e2m nhi\u1ec1u nh\u1ea5t: xu h\u01b0\u1edbng m\u1edbi, s\u1ef1 t\u01b0\u01a1i tr\u1ebb, tinh th\u1ea7n ph\u00e1 c\u00e1ch v\u00e0 ph\u00f3ng kho\u00e1ng \u0111\u1ebfn m\u1ee9c qu\u00e1i d\u1ecb. Kh\u00f4ng ch\u1ec9 v\u1eady, nhi\u1ec1u show di\u1ec5n th\u1eddi trang c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p qu\u1ed1c t\u1ebf c\u0169ng ph\u00e1t tr\u1ef1c ti\u1ebfp (livestream) tr\u00ean Instagram v\u00e0 TikTok t\u1eeb n\u0103m 2019 \u0111\u1ebfn nay, \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i ng\u01b0\u1eddi xem n\u1eb1m trong l\u1ee9a tu\u1ed5i t\u1eeb 12 \u0111\u1ebfn 25.<\/p>\n

\u0110\u1eb6T RA THU\u1eacT NG\u1eee M\u1edaI<\/strong><\/p>\n

Kh\u00f4ng ch\u1ec9 m\u01b0u c\u1ea7u cao trong vi\u1ec7c ch\u1ea1y theo xu h\u01b0\u1edbng, th\u1ebf h\u1ec7 Z c\u00f2n mang m\u1ed9t th\u1ebf gi\u1edbi quan kh\u00e1c bi\u1ec7t v\u1ec1 th\u1eddi trang. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, phong c\u00e1ch th\u1eddi trang lu\u00f4n \u0111\u01b0\u1ee3c ph\u00e2n chia r\u1ea1ch r\u00f2i v\u00e0 \u201cquy \u0111\u1ecbnh\u201d b\u1edfi nhi\u1ec1u nh\u00e0 m\u1ed1t hay nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn, th\u00ec gi\u1edd \u0111\u00e2y, th\u1ebf gi\u1edbi th\u1eddi trang \u0111\u1ecbnh ngh\u0129a m\u1ecdi th\u1ee9 theo c\u00e1ch m\u1edbi, theo g\u00f3c nh\u00ecn ri\u00eang c\u1ee7a th\u1ebf h\u1ec7 Z. L\u1ea7n \u0111\u1ea7u ti\u00ean, c\u1ed9ng \u0111\u1ed3ng th\u1eddi trang \u201cs\u1ea3n sinh\u201d ra nh\u1eefng c\u1ee5m t\u1eeb nh\u01b0 \u201ce-boy & e-girl\u201d (nam & n\u1eef ph\u00e1 c\u00e1ch tr\u00ean internet), \u201csoftboy\u201d (ch\u00e0ng trai d\u1ecbu d\u00e0ng), \u201cbarbie-core\u201d (phong c\u00e1ch b\u00fap b\u00ea), \u201cnormcore\u201d (phong c\u00e1ch kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng), \u201cbusiness-core\u201d (c\u00f4ng s\u1edf), \u201cgorpcore\u201d (c\u1ea3m h\u1ee9ng d\u00e3 ngo\u1ea1i), \u201cblokecore\u201d (c\u1ea3m h\u1ee9ng \u0111\u1ed3ng ph\u1ee5c th\u1ec3 thao) hay \u201cold money\u201d (tr\u00e2m anh th\u1ebf phi\u1ec7t).<\/p>\n

\"Nh\u00f3m
Nh\u00f3m nh\u1ea1c Aespa l\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Givenchy<\/figcaption><\/figure>\n

T\u1ea5t nhi\u00ean, vi\u1ec7c thay \u0111\u1ed5i to\u00e0n b\u1ed9 c\u00e1ch g\u1ecdi t\u00ean c\u1ee7a nh\u1eefng th\u1ee9 c\u00f3 s\u1eb5n khi\u1ebfn Gen Z b\u1ecb xem l\u00e0 ng\u00f4ng cu\u1ed3ng, n\u00f4ng n\u1ed5i v\u00e0 h\u1ed7n lo\u1ea1n. Tuy nhi\u00ean, ch\u00ednh s\u1ef1 lan truy\u1ec1n m\u1ea1nh m\u1ebd nh\u1eefng t\u1eeb l\u00f3ng m\u1edbi, khi\u1ebfn n\u00f3 g\u1ea7n nh\u01b0 tr\u1edf th\u00e0nh m\u1ed9t nh\u00f3m t\u1eeb ng\u1eef cho c\u00e1c t\u1ea1p ch\u00ed th\u1eddi trang to\u00e0n c\u1ea7u. Th\u1eadm ch\u00ed, Vogue c\u00f2n c\u00f3 cho m\u00ecnh m\u1ed9t b\u00e0i vi\u1ebft ri\u00eang \u0111\u1ec3 gi\u1ea3i th\u00edch c\u1ee5m t\u1eeb \u201csoftboy\u201d nh\u01b0 m\u1ed9t phong c\u00e1ch th\u1eddi trang m\u1edbi. C\u00e1c c\u1ee5m t\u1eeb v\u1edbi h\u1eadu t\u1ed1 \u201c-core\u201d th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng l\u1ed1i \u0103n m\u1eb7c mang t\u00ednh xu th\u1eddi. Ri\u00eang v\u1edbi \u201ce-boy\u201d v\u00e0 \u201ce-girl\u201d, h\u00ecnh \u1ea3nh th\u1eddi trang g\u1eafn li\u1ec1n v\u1edbi hai c\u1ee5m t\u1eeb n\u00e0y \u0111\u00e3 t\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong n\u0103m 2019-2020 m\u1ea1nh m\u1ebd \u0111\u1ebfn m\u1ee9c, n\u00f3 tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng cho b\u1ed9 s\u01b0u t\u1eadp Xu\u00e2n-H\u00e8 2021 mang t\u00ean Dancing Kids c\u1ee7a CELINE.<\/p>\n

M\u01afU C\u1ea6U K\u1ebeT N\u1ed0I<\/strong><\/p>\n

Th\u1ebf h\u1ec7 Z l\u00e0 th\u1ebf h\u1ec7 c\u00f3 s\u1ef1 m\u01b0u c\u1ea7u cao \u0111\u1ed9 trong vi\u1ec7c k\u1ebft n\u1ed1i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea3n th\u00e2n. C\u00f3 l\u1ebd, v\u00ec \u0111\u01b0\u1ee3c sinh ra trong m\u1ed9t th\u1eddi \u0111\u1ea1i ng\u00e0y c\u00e0ng c\u1ea3nh gi\u00e1c v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, hay \u0111\u1ecdc kh\u00f4ng \u00edt b\u00e0i vi\u1ebft n\u00f3i v\u1ec1 t\u00e1c h\u1ea1i kh\u00f4n l\u01b0\u1eddng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng c\u1ee7a th\u1eddi trang, ch\u00fang t\u00f4i kh\u00f4ng t\u00ecm \u0111\u1ebfn th\u1eddi trang nh\u01b0 m\u1ed9t nhu c\u1ea7u l\u00e0m \u0111\u1eb9p th\u00f4ng th\u01b0\u1eddng. N\u00f3 l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 cho gi\u00e1 tr\u1ecb s\u1ed1ng: quy\u1ec1n l\u00e0m ch\u1ee7 c\u01a1 th\u1ec3, linh ho\u1ea1t v\u00e0 b\u00ecnh \u0111\u1eb3ng gi\u1edbi, n\u00f3i kh\u00f4ng v\u1edbi \u0111\u1ea1o nh\u00e1i, lo\u1ea1i b\u1ecf s\u1ef1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c, v\u00e0 c\u1ea5p thi\u1ebft c\u1ee7a t\u00ednh b\u1ec1n v\u1eefng hay b\u00e0i tr\u1eeb vi\u1ec7c chi\u1ebfm \u0111o\u1ea1t v\u0103n h\u00f3a. N\u1ebfu nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang gi\u00e1 tr\u1ecb m\u00e0 th\u1ebf h\u1ec7 Z theo \u0111u\u1ed5i, h\u1ecd c\u00f3 th\u1ec3 b\u1ecb ng\u00f3 l\u01a1, th\u1eadm ch\u00ed l\u00e0 t\u1ea9y chay ngay l\u1eadp t\u1ee9c.<\/p>\n

\"Ng\u01b0\u1eddi
B\u1ed9 s\u01b0u t\u1eadp k\u1ebft h\u1ee3p gi\u1eefa Gucci v\u00e0 Adidas<\/figcaption><\/figure>\n

Th\u1ebf h\u1ec7 Z kh\u00e1c bi\u1ec7t, \u201ckh\u00f3 chi\u1ec1u\u201d \u0111\u1ebfn v\u1eady, th\u1ebf nh\u01b0ng v\u00ec sao kh\u00f4ng \u00edt c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang xa x\u1ec9 v\u1eabn t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a Gen Z? V\u00ec \u0111i\u1ec1u cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 th\u1ebf h\u1ec7 Z chi ti\u00eau r\u1ea5t m\u1ea1nh v\u00e0o th\u1eddi trang. Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb c\u00f4ng ty Bain & Co., ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 Z b\u1eaft \u0111\u1ea7u mua \u0111\u1ed3 xa x\u1ec9, t\u1eeb t\u00fai x\u00e1ch, gi\u00e0y, \u0111\u1ed3ng h\u1ed3, trang s\u1ee9c, qu\u1ea7n \u00e1o \u1edf tu\u1ed5i 15, s\u1edbm h\u01a1n 3 n\u0103m so v\u1edbi th\u1ebf h\u1ec7 Y. V\u00e0 ch\u1eafc ch\u1eafn, m\u1ee9c \u0111\u1ed9 chi ti\u00eau c\u1ee7a nh\u1eefng b\u1ea1n tr\u1ebb n\u00e0y s\u1ebd c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n trong kho\u1ea3ng 5-10 n\u0103m n\u1eefa. Ri\u00eang \u1edf Hoa K\u1ef3, t\u00ednh \u0111\u1ebfn th\u00e1ng 10\/2022, kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ed9 tu\u1ed5i 12-25 s\u1edf h\u1eefu s\u1ee9c chi ti\u00eau l\u00ean \u0111\u1ebfn 360 t\u1ef7 USD. C\u00f3 th\u1ec3 \u1edf Vi\u1ec7t Nam, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf kh\u00e1c bi\u1ec7t khi\u1ebfn t\u00f4i hay nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a c\u1ea3m nh\u1eadn r\u00f5 r\u1ec7t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u01b0ng \u1edf c\u00e1c qu\u1ed1c gia nh\u01b0 M\u1ef9, Trung Qu\u1ed1c v\u00e0 c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c2u, s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u1ec1 kinh t\u1ebf l\u00ean ng\u00e0nh h\u00e0ng cao c\u1ea5p c\u1ee7a th\u1ebf h\u1ec7 Z l\u00e0 hi\u1ec3n nhi\u00ean.<\/p>\n

M\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 k\u1ec3 t\u1eeb khi Gen Z xu\u1ea5t hi\u1ec7n, th\u1ebf gi\u1edbi th\u1eddi trang xa x\u1ec9 \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n ngay b\u00e2y gi\u1edd, l\u00e0 t\u00f4i n\u00ean x\u00e2y d\u1ef1ng k\u00eanh TikTok th\u1eddi trang c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o cho m\u1edbi m\u1ebb \u0111\u00e2y!?\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t Gen Z ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u1eddi trang, th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, t\u00e1c gi\u1ea3 mu\u1ed1n mang l\u1ea1i c\u00e1i nh\u00ecn bao qu\u00e1t v\u1ec1 nh\u1eefng \u201c\u0111\u1ee9a tr\u1ebb th\u1ebf h\u1ec7 Z\u201d trong th\u1ebf gi\u1edbi xa x\u1ec9 n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":150238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4907],"tags":[262,694,3181,3203],"class_list":["post-151142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-entertainment","tag-gen-z","tag-the-he-z","tag-heritage-fashion-187","tag-lieu-chuong"],"acf":[],"_links":{"self":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/posts\/151142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/comments?post=151142"}],"version-history":[{"count":0,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/posts\/151142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/media\/150238"}],"wp:attachment":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/media?parent=151142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/categories?post=151142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/tags?post=151142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}