{"id":151343,"date":"2024-03-04T03:00:17","date_gmt":"2024-03-03T20:00:17","guid":{"rendered":"https:\/\/s6.letweb.net\/heritage-fashion\/phu-xanh-nganh-lam-dep\/"},"modified":"2024-03-04T03:00:17","modified_gmt":"2024-03-03T20:00:17","slug":"phu-xanh-nganh-lam-dep","status":"publish","type":"post","link":"https:\/\/s6.letweb.net\/heritage-fashion\/phu-xanh-nganh-lam-dep\/","title":{"rendered":"\u201cPh\u1ee7 xanh\u201d ng\u00e0nh l\u00e0m \u0111\u1eb9p"},"content":{"rendered":"

B\u00e0i B\u00cdCH LAN<\/strong>
\n\u1ea2nh INTERNET<\/strong><\/p>\n

\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Gen Z, th\u1ebf gi\u1edbi xa x\u1ec9 \u0111\u00e3 kh\u00f4ng th\u1ec3 th\u1edd \u01a1 v\u1edbi \u201cti\u1ebfng l\u00f2ng\u201d c\u1ee7a tr\u00e1i \u0111\u1ea5t. Ng\u00e0nh l\u00e0m \u0111\u1eb9p \u0111ang c\u00f3 m\u1ed9t cu\u1ed9c c\u1ea3i ti\u1ebfn m\u1ea1nh \u0111\u1ec3 \u201cph\u1ee7 xanh\u201d l\u00e0n da, s\u1ee9c kho\u1ebb v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a c\u00e1c t\u00edn \u0111\u1ed3 s\u00e0nh \u0111i\u1ec7u.<\/strong><\/em><\/p>\n

\"C\u00e1c
Nga\u0300nh la\u0300m \u0111e\u0323p \u0111ang co\u0301 cu\u1ecd\u0302c ca\u0309i ti\u00ea\u0301n ma\u0323nh \u0111\u00ea\u0309 \u201cphu\u0309 xanh\u201d la\u0300n da, s\u01b0\u0301c khoe\u0309 va\u0300 mo\u0302i tru\u031b\u01a1\u0300ng s\u00f4\u0301ng<\/figcaption><\/figure>\n

Kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean \u201cxanh\u201d<\/strong><\/p>\n

L\u00e0 ng\u00e0nh n\u1ed5i ti\u1ebfng trong vi\u1ec7c ch\u0103m s\u00f3c s\u1eafc v\u00f3c c\u1ee7a con ng\u01b0\u1eddi, nh\u01b0ng c\u1ea3 th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p l\u1ea1i \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 l\u01b0\u1ee3ng r\u00e1c th\u1ea3i kh\u1ed5ng l\u1ed3. S\u1ef1 th\u1eadt n\u00e0y ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u l\u1ea1, nh\u01b0ng ph\u1ea3i \u0111\u1ebfn khi m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 Gen Z tr\u1edf th\u00e0nh t\u1ec7p kh\u00e1ch h\u00e0ng quan tr\u1ecdng, to\u00e0n b\u1ed9 n\u1ec1n c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p \u0111\u00e3 ph\u1ea3i chuy\u1ec3n m\u00ecnh. Theo nghi\u00ean c\u1ee9u t\u1eeb c\u00e1c chuy\u00ean gia th\u1ecb tr\u01b0\u1eddng, Gen Z l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb \u00e1m \u1ea3nh b\u1edfi ti\u1ec1n b\u1ea1c v\u00e0 ngo\u1ea1i h\u00ecnh m\u1ea1nh m\u1ebd. Theo The Mirror, trong n\u0103m 2022, Gen Z chi ti\u00eau trung b\u00ecnh g\u1ea7n 828 USD\/n\u0103m cho b\u1ea3n th\u00e2n, trong \u0111\u00f3 c\u00f3 \u0111\u1ebfn 37% l\u00e0 d\u00e0nh cho m\u1ef9 ph\u1ea9m, spa v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb \u2013 s\u1eafc \u0111\u1eb9p. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao, ngay t\u1eeb khi ch\u01b0a ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u00e3 xem h\u1ecd l\u00e0 nh\u1eefng \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d kh\u00f4ng th\u1ec3 b\u1ecf qua b\u1edfi \u0111\u1ed9 d\u00e1m th\u1eed v\u00e0 ch\u1ecbu chi.<\/p>\n

Th\u1ebf nh\u01b0ng, th\u1ebf h\u1ec7 m\u1edbi n\u00e0y \u0111\u1eb7c bi\u1ec7t \u01b0a th\u00edch th\u1eed th\u00e1ch nh\u1eefng kh\u00e1i ni\u1ec7m l\u00e0m \u0111\u1eb9p truy\u1ec1n th\u1ed1ng, n\u00ean theo kh\u1ea3o s\u00e1t do Fung Retail & Technology Group th\u1ef1c hi\u1ec7n, 67% ng\u01b0\u1eddi ti\u00eau d\u00f9ng sinh sau n\u0103m 1996 s\u1ebd ng\u1eebng s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y c\u00e1c h\u00e0nh vi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u phi \u0111\u1ea1o \u0111\u1ee9c. V\u00ec th\u1ebf, ch\u00fang ta c\u00f3 c\u00e2u chuy\u1ec7n c\u1ee7a \u201cgreen beauty\u201d (l\u00e0m \u0111\u1eb9p xanh) \u0111i c\u00f9ng v\u1edbi nh\u1eefng l\u1eddi tuy\u00ean b\u1ed1 v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p.<\/p>\n

\"C\u00e1c
Va\u0306n ho\u0301a la\u0300m \u0111e\u0323p xanh la\u0300 t\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng bi\u00ea\u0309u hi\u1eb9\u0302n ti\u0301ch c\u01b0\u0323c giu\u0301p minh ba\u0323ch ho\u0301a nga\u0300nh la\u0300m \u0111e\u0323p<\/figcaption><\/figure>\n

Tham v\u1ecdng xanh h\u00f3a ng\u00e0nh l\u00e0m \u0111\u1eb9p<\/strong><\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, \u201cgreen beauty\u201d l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef l\u1edbn nh\u01b0 chi\u1ebfc \u00f4 bao tr\u00f9m l\u00ean xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1ef9 ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean ho\u1eb7c \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1eeb ph\u00f2ng th\u00ed nghi\u1ec7m. G\u1ea7n \u0111\u00e2y, thu\u1eadt ng\u1eef n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam \u0111i\u1ec1u kho\u1ea3n \u201cs\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean b\u1ec1n v\u1eefng v\u00e0 c\u00f3 th\u1ec3 t\u00e1i t\u1ea1o\u201d \u0111\u1ec3 mang t\u00ednh ph\u1ed5 qu\u00e1t h\u01a1n. Nh\u01b0ng nh\u00ecn chung, \u201cgreen beauty\u201d l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng bi\u1ec3u hi\u1ec7n t\u00edch c\u1ef1c gi\u00fap minh b\u1ea1ch h\u00f3a ng\u00e0nh l\u00e0m \u0111\u1eb9p. M\u1ecdi m\u1ed1i quan h\u1ec7 v\u00e0 y\u1ebfu t\u1ed1 \u0111\u01a1n l\u1ebb t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m n\u00ean v\u0103n h\u00f3a xanh nh\u01b0 mua nguy\u00ean li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n b\u1ec1n v\u1eefng v\u00e0 t\u00e1i t\u1ea1o, n\u01a1i \u0111\u1ea5t \u0111ai v\u00e0 c\u01b0 d\u00e2n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c v\u00e0 \u0111\u1ed1i x\u1eed t\u1eed t\u1ebf, \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng c\u00f4ng b\u1eb1ng; hay th\u00f4ng minh h\u00f3a kh\u00e2u v\u1eadn chuy\u1ec3n nh\u1eb1m h\u1ea1n ch\u1ebf l\u01b0\u1ee3ng kh\u00ed carbon th\u1ea3i ra m\u00f4i tr\u01b0\u1eddng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y r\u1ea5t l\u00fd t\u01b0\u1edfng v\u1edbi tr\u00e1i \u0111\u1ea5t, nh\u01b0ng \u0111\u1ed3ng th\u1eddi l\u00e0 th\u00e1ch th\u1ee9c v\u1edbi c\u00e1c doanh nghi\u1ec7p khi h\u1ecd s\u1ebd ph\u1ea3i chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0o kh\u00e2u s\u1ea3n xu\u1ea5t \u2013 v\u1eadn chuy\u1ec3n \u2013 \u0111\u00f3ng g\u00f3i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. Th\u1ebf nh\u01b0ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng m\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y mang l\u1ea1i v\u1eabn l\u00e0 \u0111\u00f3ng g\u00f3p kh\u00f4ng h\u1ec1 nh\u1ecf.<\/p>\n

Th\u00e2n thu\u1ed9c v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n h\u01a1n c\u1ea3 \u0111\u00f3 l\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u hay c\u1ea3i ti\u1ebfn bao b\u00ec s\u1ea3n ph\u1ea9m. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng v\u00e0 l\u00e2u \u0111\u1eddi, n\u01a1i c\u00f3 th\u1ec3 t\u1ef1 ch\u1ee7 \u0111\u01b0\u1ee3c ngu\u1ed3n cung nguy\u00ean li\u1ec7u c\u0169ng nh\u01b0 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t nh\u01b0 CHANEL, Est\u00e9e Lauder \u0111\u1ec1u c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd. \u0110\u01a1n c\u1eed nh\u01b0 v\u1edbi N\u00b01 de CHANEL \u0111\u00e3 c\u00f3 b\u01b0\u1edbc \u0111i \u0111\u00e1ng k\u1ec3 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 l\u00e2u \u0111\u1eddi trong vi\u1ec7c cam k\u1ebft c\u1ed9ng \u0111\u1ed3ng khi bi\u1ebfn d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng d\u00f2ng ch\u0103m s\u00f3c da b\u1ec1n v\u1eefng. S\u1ea3n ph\u1ea9m s\u1edf h\u1eefu c\u00f4ng th\u1ee9c ch\u1ee9a \u0111\u1ebfn 97% th\u00e0nh ph\u1ea7n c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean v\u00e0 76% th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c t\u00e1ch chi\u1ebft t\u1eeb hoa tr\u00e0. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ee9a trong bao b\u00ec thi\u1ebft k\u1ebf sinh th\u00e1i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon. Hay nh\u01b0 SHISEIDO t\u1eebng t\u1ea1o ti\u1ebfng vang khi t\u00e1i ra m\u1eaft s\u1ea3n ph\u1ea9m Eudermine c\u00f3 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, \u0111\u00f3ng g\u00f3i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 trong m\u1ed9t b\u01b0\u1edbc, gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i CO2 v\u00e0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u1edbi thi\u1ebft k\u1ebf d\u1ea1ng l\u00f5i c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3m 92% l\u01b0\u1ee3ng r\u00e1c th\u1ea3i.<\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

C\u00f2n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba, Cocoon l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ti\u00ean phong v\u1edbi lo\u1ea1t ch\u1ee9ng nh\u1eadn to\u00e0n c\u1ea7u khi tham gia v\u00e0o hai ch\u01b0\u01a1ng tr\u00ecnh Leaping Bunny c\u1ee7a Cruelty Free International v\u00e0 Beauty Without Bunnies c\u1ee7a PETA. Cocoon c\u0169ng l\u00e0 \u0111\u1ea1i di\u1ec7n hi\u1ebfm hoi c\u1ee7a ng\u00e0nh m\u1ef9 ph\u1ea9m Vi\u1ec7t l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng m\u1ef9 ph\u1ea9m thu\u1ea7n chay, khai th\u00e1c t\u1ed1t \u0111\u1ec1 t\u00e0i nguy\u00ean li\u1ec7u thi\u00ean nhi\u00ean c\u1ee7a \u0111\u1ea5t Vi\u1ec7t v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 c\u00e1i t\u00ean th\u00e2n quen nh\u01b0 Of\u00e9lia by Changmakeup hay Lemonade c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u00edch c\u1ef1c th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 h\u00f2a nh\u1ecbp c\u1ee7a m\u1ef9 ph\u1ea9m Vi\u1ec7t v\u1edbi xu th\u1ebf v\u1eadn \u0111\u1ed9ng to\u00e0n c\u1ea7u. C\u1ee5 th\u1ec3, d\u00f2ng Kem m\u1ecbn l\u00ec Perfect Couple c\u1ee7a Lemonade c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn thu\u1ea7n chay c\u1ee7a t\u1ed5 ch\u1ee9c Biorius. Hay c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Of\u00e9lia hi\u1ec7n nay \u0111\u1ec1u kh\u00f4ng s\u1eed d\u1ee5ng th\u00e0nh ph\u1ea7n hay c\u00f4ng th\u1ee9c th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt.<\/p>\n

D\u00f9 l\u00e0 quy m\u00f4 l\u1edbn hay nh\u1ecf, th\u1ef1c hi\u1ec7n \u0111\u1ed3ng lo\u1ea1t hay ch\u1ec9 m\u1edbi mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, \u201cgreen beauty\u201d tr\u00ean to\u00e0n c\u1ea7u v\u00e0 t\u1ea1i Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ch\u00ednh quy\u1ebft \u0111\u1ecbnh b\u01b0\u1edbc ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p trong nhi\u1ec1u n\u0103m t\u1edbi, khi \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 m\u1edbi.\"\"<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft c\u00f9ng chuy\u00ean m\u1ee5c:<\/strong><\/p>\n