{"id":151530,"date":"2024-12-17T10:00:06","date_gmt":"2024-12-17T03:00:06","guid":{"rendered":"https:\/\/s6.letweb.net\/heritage-fashion\/thoi-trang-viet-cuoi-nam-hai-thai-cuc-cua-cac-local-brand\/"},"modified":"2024-12-17T10:00:06","modified_gmt":"2024-12-17T03:00:06","slug":"thoi-trang-viet-cuoi-nam-hai-thai-cuc-cua-cac-local-brand","status":"publish","type":"post","link":"https:\/\/s6.letweb.net\/heritage-fashion\/thoi-trang-viet-cuoi-nam-hai-thai-cuc-cua-cac-local-brand\/","title":{"rendered":"Th\u1eddi trang Vi\u1ec7t cu\u1ed1i n\u0103m: Hai th\u00e1i c\u1ef1c c\u1ee7a c\u00e1c local brand"},"content":{"rendered":"

B\u00e0i: V\u00e2n Anh
\n\u1ea2nh: Internet<\/strong><\/p>\n

Cu\u1ed1i n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng local brand (c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba) th\u1eddi trang Vi\u1ec7t ph\u00e2n chia th\u00e0nh 2 th\u00e1i c\u1ef1c r\u00f5 r\u1ec7t: m\u1ed9t b\u00ean s\u1eafc th\u00e1i \u1ea3m \u0111\u1ea1m, u t\u1ed1i khi \u0111\u1ed3ng lo\u1ea1t c\u00e1c brand \u0111\u00f3ng c\u1eeda nh\u01b0 Lep\u2019, Elpis, Catsa; m\u1ed9t b\u00ean l\u00e0 m\u1ed9t m\u00e0u t\u01b0\u01a1i s\u00e1ng khi c\u00e1c brand \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0 FANC\u00ec Club hay L Soul. Hai th\u00e1i c\u1ef1c n\u00e0y \u0111ang th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec?<\/strong><\/em><\/p>\n

\"C\u00e1c<\/p>\n

B\u1eaft k\u1ecbp xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c?<\/strong><\/p>\n

Gi\u1eefa th\u00e1ng 11 v\u1eeba qua, Lep\u2019 – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u local brand \u0111\u00e3 c\u00f3 8 n\u0103m ho\u1ea1t \u0111\u1ed9ng ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1eeda. Tr\u00ean b\u00e0i chia s\u1ebb c\u1ee7a m\u00ecnh, Ng\u1ecdc Tr\u00e2m – ng\u01b0\u1eddi s\u00e1ng l\u1eadp Lep\u2019 c\u00f3 chia s\u1ebb l\u00fd do \u201ckh\u00f4ng theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t h\u00e0ng ng\u00e0y, mu\u00f4n v\u00e0n phong c\u00e1ch th\u1eddi trang m\u1edbi, mu\u00f4n v\u00e0n s\u1ea3n ph\u1ea9m m\u1edbi, r\u1ebb, \u0111\u1eb9p\u201d. \u0110\u00e2y c\u0169ng l\u00e0 th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a ng\u00e0nh th\u1eddi trang khi m\u00e0 gi\u00e1 v\u00e0 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng chi ph\u1ed1i s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"C\u00f4<\/p>\n

Theo ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1, c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng ng\u00e0y c\u0169ng nh\u01b0 b\u1ed9 s\u01b0u t\u1eadp T\u1ebft c\u1ee7a Lep\u2019s th\u1ef1c s\u1ef1 \u201cl\u00e9p\u201d v\u1ebf v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang gi\u00e1 r\u1ebb \u0111ang tr\u00e0n lan tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy c\u00e1n c\u00e2n so s\u00e1nh n\u00e0y c\u00f2n l\u1ec7ch nhi\u1ec1u y\u1ebfu t\u1ed1, song c\u0169ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ph\u00e2n ph\u00fac gi\u00e1 r\u1ebb c\u0169ng tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a c\u00e1c local brand.<\/p>\n

Trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i mong mu\u1ed1n nh\u1eefng thi\u1ebft k\u1ebf t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 ti\u1ec1n \u1edf c\u1ea3 ch\u1ea5t li\u1ec7u v\u00e0 m\u1eabu m\u00e3 th\u00ec c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Lep\u2019s l\u1ea1i d\u1ea7n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u n\u00e0y. C\u00e1c thi\u1ebft k\u1ebf ho\u1ea1 ti\u1ebft hoa d\u1ea7n tr\u1edf n\u00ean l\u1ed7i m\u1ed1t – theo nh\u1eadn x\u00e9t c\u1ee7a m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng, c\u00e1c m\u1eabu m\u00e3 v\u00e1y c\u0169ng kh\u00f4ng c\u00f2n gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat theo th\u1eddi gian.<\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u local brand kh\u00e1c c\u0169ng ng\u1eebng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7y ti\u1ebfc nu\u1ed1i nh\u01b0 Elpis v\u00e0 Catsa. Hai th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng l\u1ea7n l\u01b0\u1ee3t \u0111\u00f3ng c\u1eeda sau l\u1ea7n l\u01b0\u1ee3t 10 v\u00e0 8 n\u0103m ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. Founder Casta c\u0169ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c \u0111\u00f3ng c\u1eeda kh\u00f4ng ph\u1ea3i chi\u00eau tr\u00f2 marketing nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi d\u1ef1 \u0111o\u00e1n.<\/p>\n

N\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng, m\u1edf r\u1ed9ng kinh doanh<\/strong><\/p>\n

B\u00ean c\u1ea1nh nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u local \u0111\u1ed3ng lo\u1ea1t \u0111\u00f3ng c\u1eeda, th\u00ec d\u1ecbp cu\u1ed1i n\u0103m th\u01b0\u01a1ng hi\u1ec7u FANC\u00ec c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf Tr\u1ea7n Kh\u00e1nh Duy m\u1edbi khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0o h\u1ed3i th\u00e1ng 10 v\u1eeba qua. V\u1edbi 5 n\u0103m ho\u1ea1t \u0111\u1ed9ng, FANC\u00ec ng\u00e0y c\u00e0ng tr\u1edf n\u00ean h\u1ea5p d\u1eabn khi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u ng\u00f4i sao qu\u1ed1c t\u1ebf nh\u01b0 Olivia Rodrigo, Doja Cat, Hailey Bieber, Bella Hadid. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong s\u1ef1 ki\u1ec7n concert Born Pink t\u1ea1i Vi\u1ec7t Nam, th\u00e0nh vi\u00ean Black Pink – Jisoo \u0111\u00e3 di\u1ec7n thi\u1ebft k\u1ebf c\u1ee7a nh\u00e3n hi\u1ec7u tr\u00ean s\u00e2n kh\u1ea5u. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho FANC\u00ec gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\"Nh\u00f3m<\/p>\n

S\u1ef1 ki\u1ec7n khai tr\u01b0\u01a1ng c\u1ee7a FANC\u00ec nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng \u0111i\u1ec3m xuy\u1ebft tr\u00ean b\u1ee9c tranh kinh t\u1ebf th\u1eddi trang \u1ea3m \u0111\u1ea1m.<\/p>\n

Ngo\u00e0i ra, c\u0169ng kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn c\u00e1i t\u00ean L Soul (T\u00ean c\u0169: L Seoul) v\u1edbi 8 n\u0103m ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u d\u1ea5u \u1ea5n. \u0110\u00e1ng ch\u00fa \u00fd, trong th\u00e1ng 5 v\u1eeba r\u1ed3i, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng bu\u1ed5i tr\u00ecnh di\u1ec5n th\u1eddi trang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, thu h\u00fat nhi\u1ec1u t\u00edn \u0111\u1ed3 th\u1eddi trang trong n\u01b0\u1edbc.<\/p>\n

\"Kh\u00f4ng<\/p>\n

Sau \u0111\u00f3 5 th\u00e1ng, h\u00e3ng \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i t\u00ean t\u1eeb L Seoul sang L Soul, \u0111\u00e1nh d\u1ea5u vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng sang Th\u00e1i Lan b\u1eb1ng gian h\u00e0ng m\u1edbi. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u cho tham v\u1ecdng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba n\u00e0y.<\/p>\n

B\u00ean c\u1ea1nh 2 th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 tr\u00ean, m\u1ed9t s\u1ed1 kh\u00e1c nh\u01b0 DATT, Das La Vie c\u0169ng c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. H\u1ea7u h\u1ebft, \u0111i\u1ec3m chung c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng n\u00e0y ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n

Hai th\u00e1i c\u1ef1c tr\u00e1i ng\u01b0\u1ee3c c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1eddi trang n\u1ed9i \u0111\u1ecba ph\u1ea7n n\u00e0o c\u0169ng cho th\u1ea5y \u0111\u01b0\u1ee3c vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch nghi v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong d\u00f2ng ch\u1ea3y th\u1eddi trang hi\u1ec7n t\u1ea1i.\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Cu\u1ed1i n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng local brand (c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba) th\u1eddi trang Vi\u1ec7t ph\u00e2n chia th\u00e0nh 2 th\u00e1i c\u1ef1c r\u00f5 r\u1ec7t: m\u1ed9t b\u00ean s\u1eafc th\u00e1i \u1ea3m \u0111\u1ea1m, u t\u1ed1i khi \u0111\u1ed3ng lo\u1ea1t c\u00e1c brand \u0111\u00f3ng c\u1eeda nh\u01b0 Lep\u2019, Elpis, Catsa; m\u1ed9t b\u00ean l\u00e0 m\u1ed9t m\u00e0u t\u01b0\u01a1i s\u00e1ng khi c\u00e1c brand \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0 FANC\u00ec Club hay L Soul. Hai th\u00e1i c\u1ef1c n\u00e0y \u0111ang th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec?<\/p>\n","protected":false},"author":1,"featured_media":150238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4879],"tags":[194,4593],"class_list":["post-151530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-thoi-trang-viet-nam","tag-local-brand"],"acf":[],"_links":{"self":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/posts\/151530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/comments?post=151530"}],"version-history":[{"count":0,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/posts\/151530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/media\/150238"}],"wp:attachment":[{"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/media?parent=151530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/categories?post=151530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/s6.letweb.net\/heritage-fashion\/wp-json\/wp\/v2\/tags?post=151530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}